Hair care isn’t one-size-fits-all, and no one understands this better than Pattern Hair Care. Founded by actress and entrepreneur Tracee Ellis Ross, Pattern Hair Care is a brand that celebrates the beauty and diversity of textured hair. With a mission to provide effective and inclusive hair care solutions, Pattern has become a trailblazer in the industry. In this article, we’ll explore the significance of Pattern Hair Care and highlight its impact on textured hair care routines.
Empowering Textured Hair
Pattern Hair Care was born out of the need for products that cater specifically to curly, coily, and tight-textured hair. Historically, the beauty industry has often overlooked these hair types, leading to frustration and a lack of suitable products. Pattern seeks to change that narrative by embracing and empowering textured hair in all its forms.
Key Features of Pattern Hair Care
- Inclusive Representation: Tracee Ellis Ross, the founder of Pattern, is not just a celebrity face for the brand; she is deeply involved in its creation and development. Her personal journey with her own textured hair lends authenticity to the brand’s mission of representation and empowerment.
- Tailored Formulations: Pattern’s formulations are specifically designed to address the unique needs of textured hair. From hydrating shampoos to rich conditioners and styling products, every product is crafted to enhance and nurture curly and coily hair.
- Hydration is Key: Textured hair often requires intense hydration to maintain its health and vibrancy. Pattern’s products focus on providing deep moisture, helping to combat dryness and frizz.
- Curl-Specific Styling: Pattern offers a range of styling products that cater to different curl patterns. From coils to waves, the brand recognizes the diversity within textured hair and provides products that enhance and define each pattern.
- Celebrating Natural Texture: Pattern encourages embracing natural texture and discourages the use of harmful chemicals that could alter or damage curls and coils.
A Positive Impact
Pattern Hair Care has had a positive impact on the textured hair community in several ways:
- Representation: The brand’s visibility and commitment to showcasing a wide range of textures in its advertising and marketing materials has been empowering for individuals who have felt underrepresented for so long.
- Education: Pattern’s website and social media platforms serve as educational resources, offering tips, tutorials, and advice on how to care for and style textured hair.
- Confidence Boost: By creating products that enhance natural texture, Pattern helps individuals feel more confident in their hair’s natural state, challenging conventional beauty standards.
Pattern Hair Care is more than a beauty brand; it’s a movement that’s redefining the way textured hair is perceived and cared for. Through its inclusive approach, tailored formulations, and celebration of natural texture, Care has become a beacon of empowerment and inspiration for individuals with curly, coily, and tight-textured hair. As the beauty industry continues to evolve towards greater diversity and inclusivity, Pattern stands as a shining example of how a brand can make a lasting impact by embracing and celebrating the beauty of all hair types.
